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Gmail Is Making Customization Easier for Businesses

If you use Google Workspace, you'll benefit considerably from the new features Google is rolling out in 2024's second quarter. The changes come primarily from Gmail templates and features, so anyone who sends emails can benefit. Keep reading to learn everything you should know about these updates, including what they are, how to use them, and ...

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Optimizing Your Digital Service Delivery

As a business owner who supplies digital services, you know how things outside your control can decrease your delivery capability. With the following tips for optimizing your digital service delivery, you empower your staff to deliver more consistent service and avoid the customer complaints that come with unoptimized delivery. The Problems With Unoptimized Service Delivery Whether you're ...

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The Benefits of Business Process Outsourcing

Maintaining steady growth and productivity requires a balance between in-house staff and outsourced resources. Business process outsourcing is an overarching term for outsourcing a specific business process task, such as payroll, app development, or customer service.  What are the benefits of business process outsourcing (BPO)? In this post, we discuss the top BPO benefits for businesses.  Reduce ...

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Improving Your Small Business

Small businesses face a high degree of competition on virtually all fronts. This level of competition means that small businesses must distinguish themselves from their contemporaries to achieve entrepreneurial success. When it comes to small business growth, tweaking the small things can make operations run smoother. With that in mind, let's review some simple yet effective ...

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Microsoft’s Copilot Chatbot Builder

If you use chatbots to simplify repetitive tasks in your business, the news that Microsoft's Copilot Chatbot Builder is now a standard feature of a Copilot Pro subscription will be welcome. In addition, subscribers can now use Copilot within Microsoft 365 apps, eliminating the need to purchase an additional subscription if they want access to ...

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Understanding and Optimizing Small Business Server Hardware

Is your small business heading out of that “small” category? While that’s amazing news for your goals and bottom line, you’ll find some change necessary for continued plain sailing. One of these shifts involves your business’s hardware system, which needs to grow as your company reaches more customers and hires more employees. What can server hardware ...

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Gemini AI Can Help Format Your Google Slides

Google is proving to be a leader in the AI landscape with tools like Vertex AI, but it's the latest function in Google Slides that has small business owners feeling excited.  Anyone who has spent hours creating a presentation only to have all the text placements thrown off when you add clip art knows how frustrating ...

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AI in Marketing: Personalization and Targeting Strategies

Artificial intelligence allows companies to craft personalized ads that target specific demographics. Incorporating AI in marketing with the right personalization and targeting strategies can drive results higher and faster than what you may assume possible.  What Exactly Is Personalized Marketing With AI? Nowadays, it's common for people to get online and see an ad that targets their ...

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Bitwarden’s Passkey Feature for Businesses

Today's companies need some way to authenticate user access to protect their systems and sensitive data from unauthorized access. Passwords are a common authentication method. Unfortunately, managing numerous passwords on a professional level can be tough.  Bitwarden's passkey feature for businesses makes it easier to incorporate passkeys and move into a passwordless authentication. The Bitwarden business ...

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Improving Productivity in the Workplace

As an employer, your primary focus is keeping your business afloat by maintaining staff productivity, which increases company efficiency and customer satisfaction. However, productivity can quickly decline if repetitive tasks make workers uninterested and tired, causing them to lose momentum. If improving productivity in the workplace or remotely is becoming necessary, you'll need to implement ...

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