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Watch Out For Cl0p Ransomware

Ransomware is a significant cybersecurity threat. Attackers use malicious software to encrypt files, making them unreachable until the victim pays a ransom. Cl0p is one such malicious software. It has grown in popularity over the last few years after a threat group using the software targeted large corporations worldwide. Most recently, the threat group infiltrated the ...

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Data Analytics and Small Business Decision Making

Among the 33 million small businesses spanning the US, only about 63% invest in SEO plugins and other data analytics, while the remainder rely on decisions based on gut feelings. The latter is a leading reason 595,000 small businesses shut down annually, while the former have a better chance of an 8% revenue increase. Data ...

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Artificial Intelligence in Customer Relationship Management

As technology advances, businesses implement numerous ways to communicate with customers for optimal satisfaction and convenience. According to Forbes, roughly 64% of companies believe AI is one of those ways to improve customer relationships. In comparison, 46% have already enabled CRM AI. Below, we’ll relay the role of artificial intelligence in customer relationship management.  Ingesting and ...

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The Impact of Website Optimization and SEO on Small Businesses

When starting a business, your biggest concern is keeping step and competing with larger companies that offer similar products and services. Potential customers may shop elsewhere without the right SEO (search engine optimization) tools, and your business can blend into the crowd. Why Is SEO Important? Website and search engine optimization are key marketing strategies that improve ...

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Innovation Through Technology Adoption

Technological innovations make it easier for businesses to organize data, communicate with consumers, and produce higher-quality products. One of the ways companies stay on top in their industries is technology adoption. You can elevate your enterprise by welcoming new technology and finding how it can benefit your specific business. Still, failing to understand technology adoption and ...

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Tech Training and Upskilling for Employees

With the ever-changing modern employment landscape, businesses must find ways to stay competitive and make sure their employees have the training and skills necessary to be productive at all times. Tech training and upskilling for employees is a great way to prepare your employees for working in the digital age.  What Is Upskilling? Through upskilling, workers can ...

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Tech Tools for Marketing and Customer Engagement

Knowing how to embrace tech tools for marketing and customer engagement can make a dramatic difference in how your company grows and progresses in your industry. Customer engagement and marketing are essential for gaining attention from the right type of consumers, converting leads to customers, and retaining clientele. High engagement levels positively impact your business's customer ...

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November 2023 Microsoft Patch Tuesday Updates

As with any second Tuesday of the month, November 2023’s Patch Tuesday included many repairs to Microsoft security features, among other crucial vulnerabilities. We’ll discuss what these patches mean for Windows products and servers. General Summary: November Patch for Microsoft November’s Patch Tuesday addressed 63 security bugs in its software, three of which have a Critical rating. ...

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What Business Owners Should Know About Cyber Insurance

Are you prepared for the fallout of a cyber-attack? Many businesses don't think they need to invest in cyber insurance, but doing so can save you plenty of money. Discover what you should know about insurance coverage in this guide.  Every Business Leader Is Responsible for Their Own Cyber Security Having insurance coverage for your business doesn't ...

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The Importance of Multi-Factor Authentication

Business owners and their customers are intimately familiar with trying to log in to some online account before receiving a text message that contains a code. Before you can enter your account, you must submit this unique code, which is a multi-factor authentication mechanism.  Intuitively, this multi-step security protocol protects sensitive data, including business data and ...

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